For many, this is what we think of when we hear the word audience. A silent crowd absorbing the message with rapt attention. Yet with the development of new technologies and industry practices – most of which are here thanks to the web – we are seeing the emergence of a new type of audience.
Producer + USER = PRODUSER
Part of this theory discusses the transition that audience are making from a passive roll to an active roll.
We not only want immediate access to entertainment but can go anywhere to find it and if it doesn’t exist, create it ourselves.
What does this audience look like?
One of the things that people tentatively admit to liking is fan fiction, partially for it’s reputation as low-key mummy porn. And it’s true there are many weird and wonderful things that have come out of fan fiction sites (see my video below if you’re feeling curious). Yet I still think it’s kind of awesome as this has become a genre of fiction that is created by fans for fans.
In this case, content no longer resides only in the hands of the original creators and it is this that has allowed for a diverse amount of user-generated content to spread rapidly.