According to my 16 year-old sister, memes are nothing much more than “just random quotes and different pictures, the stupid things people say. They’re everywhere.”
And to some degree she is right. On the surface at least memes are just that, a (stolen) image paired with a short message that is amusing for a second or two. At least until you read the next one.
Memes, are examples of appropriation. Yet there’s more to memes than meets the eye.
“Memes spread through human culture like genes spread through the gene pool.” – Richard Dawkins
They do this by spreading through and changing culture by framing human experiences in ways that can be shared and easily understood.
Memes have emerged thanks to the internet and the result of content no longer residing wholly to legacy media.
We are in a time when the once silent audience can now step into the creative process to transform ideas and create new ones. Yet we are only beginning to recognise this change for what it is.
I’ll leave you with these (somewhat) wise words.