Game of Thrones spoilers below.
It may not seem this way but we’re moving away from the Internet 2.0 into something very different. With the emergence of super popular social networking platforms such as Facebook and and dominate platforms like apple, we’re moving into a new phase of the internet.
Introducing the Walled Garden
There are four main characteristics of this concept:
- Consists of curated content
- Offers protection from open internet by filtering undesirable content
- Conveys idea that it is ‘the place to be’ as everyone who is everyone is already on these platforms
- Has a guarantee of quality.
So why do we call it a ‘Walled Garden’? This term has emerged because this change is changing the way in which we use the internet. We are no longer using the internet as it was originally intended.
What are the downsides?
- The owner of the platform determines how you use their platform. In order to access and use these platforms you need to abide with their rules. For example check out Facebook’s Policies.
- All content is tied to the platform. For example sharing a funny picture of your dog that you’ve posted on Facebook directly across to Twitter, is nigh on impossible.
- There are licensing fees. And they can be surprisingly expensive.
- Regardless of the fact that the internet is basically a copy machine, copyright is fiercely controlled in these walled gardens.
- Apps are not searchable by web search engines, which makes them very isolated from the rest of the internet.
But I wouldn’t panic yet. There may still be time to change away from this.